When you look at the reason why people are searching for products online you must come to the conclusion that they either need it or just want it. Someone who has an impending need to buy something can be very easy to pursue to buy your product with your website’s landing page design, if you manage in aiding them visualize their reason or problem that lead them to this need.
To achieve this, you should talk about a couple to more of their Eight Natural Desires or their Nine Learned Desires.
You should be able to pinpoint to a supposed problematic scenario that will make your visitors relate to it, if you wish to achieve this.
And what’s the way to do this?
Check out descriptive imagery, or “Mental Movies”~Inform yourself about descriptive imagery, or “Mental Movies”.~Search information on the psychology behind descriptive imagery and “Mental Movies” work.
The Formula goes as such:
1.Build up stress.
2. Tension contradicts desire in the viewer’s life
3. Market your product as the action to satisfy the viewer’s desire.
Fact: People like to see examples of other people who have used your product or service as a alleviation to the tension which contradicts their desires.
Example:
Your content is only in text form. The things is that video is much more popular and helpful than just a landing page design that only contains text.
When someone visits your landing page, the only thing that is stopping your solid sales copy from making its points is the reader’s will to patiently scroll through your text.
Even if it is easy to scroll through and your sales copy practically delivers itself, there will still be a decent amount of people who will never even know what you sell.
They will most likely click off the page, and buy the first product which offered a video explanation on it’s opt in page~The last thing you would want is to lose a visitor and him buying the same product from a competitor who unlike you, has a video on his landing page.~The worst case scenario would be you losing a visitor to a competitor who managed to the market and has a video on his
With all the lazy readers turning to the landing page design. with a killer sales video featured, your business slowly becomes less compatible in the public’s eyes, and your product starts collecting dust.
Overview:
Now you’re probably feeling a little insecure. This is because your desire for comfortable living conditions may take a hit, and your secondary desire for profit is affected as well.
But fear not!
Thankfully, this page that you’re on can help you with this. The solution is based on simple premises and its effectiveness has been proven!That’s how a mental movie works.
It worked through the use of descriptive imagery that showed you the problem and your brain automatically tried to build a scenario in your head in which you envision the prospect of having such a problem in a movie that features you.
You may be thinking,I’ve seen this before, its nothing new.
But the truth is that people will copy what they see, rather than try to understand why it works.
We will copy shamelessly other people’s actions but we will still be beneath them in terms of knowledge because, unlike them, we don’t possess the capacity of understanding how it works.
It’s not over yet, as it’s not enough to have someone want your product, you need to make him buy it!
Learn more about landing page design. Stop by Ivan Andrianko’s site where you can find out all about custom landing page design and what it can do for you.
